New branding for a classic Mid-Western beer.
An internal brand film for new positioning and strategy I developed for our updated branding. Internal film was also divided into :15 sec. social media videos on FB and Instagram.
CD: Steve John ACD Writer: Caitlin Steever CD: Dan Rayfield ACD Design: Tony McAley
I'm sure someone said something about the "medium being the message". Profiled on www.adsoftheworld.com
A second option for what would eventually become 12 Foot Beard. It was a strong second, but honestly the “Beard” is just a stronger story and brand.
We thought we might have to launch the new brand with some white whiskey to let Resolute spend more time in the barrel.
A postcard for Big Brothers, Big Sisters of Maine.
A label concept (and story) that was pitched for a Maine based, premium whiskey.